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Student content creator prodcing content behind a studio microphone

Content Creation and Personal Branding Mastery

Method: Online + On-campus practical workshops + Virtual mentor sessions
Duration:  12 Weeks
Minimum entry requirement: Grade 10
Intakes: January & June
Accreditation: PAS Media Academy

R1,450.00 p/m for 4 months

Course Duration

12 weeks (3 months) 


Course Format
Blended learning approach with online video lessons on the PASMA learning platform and contact workshops at the PASMA campus for each module. 


Face-to-face Practicals: 
Monthly practical contact workshops at PASMA’s flagship campus with experienced mentors.

Online theory: 

  • Virtual mentor classes with experienced mentors 

  • 4 hours of weekly video lessons

  • Home activities/projects.


*All contact workshops are streamed from the PASMA studios for learners that cannot be on-campus.


Course Objectives

This course aims to equip students with the skills and knowledge necessary to become successful digital content creators. It covers the basics of content creation, including podcasting, video production, writing, and visual content creation, as well as personal branding, online presence management, content strategy, audience engagement, and monetization.

Curriculum Overview

Module 1: Introduction to Digital Content Creation and Personal Branding (Weeks 1-2)

  • Understanding the digital content creation landscape

  • The importance of personal branding in the digital age

  • Identifying your content creation goals and target audience

  • Defining your brand identity and values

Module 2: Recording Techniques for Podcasting (Weeks 3-4)

  • Understanding the podcasting landscape

  • Identifying your podcast topic and target audience

  • Creating a podcasting plan and script

  • Basic recording techniques for audio podcasts

  • Setting up your recording environment

  • Basics of video production for digital platforms

  • Understanding different types of cameras and their uses

  • Basic filming techniques and shot composition

  • Planning your video: from concept to storyboard

Contact Workshop 1:  Podcasting and Video Content Creation (end of Week 4)

  • Hands-on session on setting up your recording environment, practicing recording techniques, and basic filming techniques

Module 3: Writing and Visual Content Creation (Weeks 5-6)

  • Blogging and article writing

  • Writing for social media

  • SEO basics for content creators

  • Basics of photography and graphic design for digital platforms

  • Understanding the importance of visual branding

  • Creating visually appealing content for different platforms

Module 4: Building Your Online Presence and Content Strategy (Weeks 7-8)

  • Creating a professional online portfolio

  • Leveraging social media platforms for brand visibility

  • Effective use of SEO and keywords

  • Developing a content strategy aligned with your brand

  • Best practices for content creation across different platforms

  • The role of storytelling in personal branding

Contact Workshop 2: Building Your Online Presence and Content Strategy (end of Week 8)

  • Hands-on session on creating an online portfolio, optimizing it for search engines, and developing a content strategy

Module 5: Audience Engagement, Publishing, and Monetizing Your Content (Weeks 9-12)

  • Understanding the role of engagement in audience growth

  • Strategies for effective audience interaction

  • Publishing your podcast on various platforms

  • Exporting your video for different platforms

  • Developing a strategy for promoting your content

  • Engaging with your audience and building a community

  • Understanding different monetization strategies for digital creators

  • Working with sponsors and advertisers

  • Crowdfunding and patronage models

  • Selling products or services

Contact Workshop 3: Audience Engagement, Publishing, and Monetizing Your Content (end of Week 12)

  • Hands-on session on using analytics for audience growth, engagement strategies, and exploring different monetization strategies.

Meet Your Mentors


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